Your best customer can change.

Well, it seems that I’ve reached another decision point in my business. Yep, that’s right- another one. I have been re-evaluating my business through the lens of my life- where I’ve been, where I am, and where I want to go, and I’m getting some inklings that say that my best customer has changed. It was bound to happen, really, because as we each grow and evolve as people, our businesses must grow and change too. If you’ve been in business for a while, now might be a good time to revisit your best customer- and decide if this once best customer still is. Questions to ask yourself: 1) Do this customer’s issues or problems still interest me? 2) Do I feel an inner drive to keep learning or growing in this area? 3) Can this customer afford to pay for my increased expertise and knowledge in this area? 4) Do I still like these kinds of customers? 5) Are there any other people I’d rather attract and serve? Your answers to these questions will be illuminating- showing you that you’re on track, or, perhaps, that you need to make a change.