Followed by: "What Do I Look For in a Reputable Provider?"

Dear Therapist,

So you’ve been considering search engine optimization for your practice for some time now, but you haven’t taken action on hiring anyone yet. Or, maybe you have, but you’re not that happy with the results so far.

Either way, I’m glad you’re here.

You see, you have many choices in SEO providers, but the problem is that you probably don’t have a good checklist of what you should look for, or how to know if you are getting the results you should be. I, myself, have worked with many therapists who feel frustrated and confused by the variability in SEO services.

As a business person, it’s vitally important that you understand the truth about what you need in terms of SEO—and what you don’t.

As a psychologist and SEO expert, I bring a unique perspective to the process of SEO work for therapists. I’ve been offering these services for more than 15 years, and provide services to large multimillion dollar corporations all the way to single owner businesses.

There are several factors you need to consider when evaluating, or re-evaluating, your SEO provider:

• Does your provider understand your business and how it works? (I hear from therapists all the time who complain that their marketing companies don’t really know how to promote therapeutic services.)
• Are you paying for services that don’t work or you don’t need? (Many online marketing companies include services like YouTube videos and Adwords, neither of which are effective for a therapy business.)
• Are you getting high quality results from your investment? (Cheap SEO is usually not good SEO- your site can be penalized or banned by low quality SEO work.)
• Are you seeing your site rankings rise in the search engines? (If not, and you’ve been investing in SEO for more than 5 months, there is something wrong.)
• Are you in an open-ended contract or agreement, where you keep paying until you get results? (this type of arrangement favors the provider, not you.)

Choosing an SEO provider is an important decision. You want to work with a provider who:

• Understands psychotherapy
• Provides only services that you need and that work
• Uses high quality SEO techniques
• Demonstrates results on a regular basis
• Works with you in a time-sensitive way so that you get the results you want as efficiently as possible.

I’ve put together the following 18 1/2 minute training video to take you through what you need to know about SEO and hiring an SEO provider.

You can watch this video below:

 Click Below to learn how we can consult 1:1 about whether SEO will work for you:

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