I often hear from those within my online communities about the fact that they don’t blog regularly. They have a blog, they know how to blog- but they just don’t blog.
I think it’s completely fine to not have a blog at all, if that doesn’t fit your business model. What concerns me more are the situations in which business owners begin blogs and then abandon them.
[tbpquotable]An abandoned blog looks a lot like an empty house. The shell is there, but nobody’s home.[/tbpquotable]
Is that the impression you want a new potential client to have of your business?
No, me neither.
So while I don’t blog now as much as I used to, I still do try to blog regularly. I do it because it gives me a place to share my ideas, build my readership, and to connect with more people globally.
What I’ve uncovered about why most people don’t blog regularly seems to be encompassed in three main reasons –
1) they have no time
2) they can’t think of what to say
3) they are not sure anyone is reading what they write anyway
Have no time: Having no time is more about priorities than minutes in the day. It might be more accurate to say that blogging is not the same priority as other activities you’ve planned and taken action on. If blogging consistently ranks at the bottom of your priority list, you might want to rethink having a blog.
Can’t think of what to say: This happens to me sometimes, and it often reflects that I’m trying to blog when I have had too much to do and not enough time to think. Usually, I can find something to talk about if I give myself a bit of space and time. Of course, sharing client stories, reading RSS feeds, and exploring topics of interest in the online marketing space often does give me something to write about- I just need a bit of “warm up” to find a topic.
No one is reading it anyway: This is a bit of a tough one, because if write and feel like nobody is reading, not writing isn’t going to get you more readers. (Circular, right?) Stated more clearly- you can’t generate more readers if you don’t write. Sometimes, you have to write just for yourself and allow your readership to grow as it does. If you write for yourself, there is value in writing, and I can assure you- yes, people are reading.
These are three reasons that come easily to mind when thinking about why people don’t blog regularly. I think there is one more reason though- and this is the biggest one, the one that underlies the rest.
It has to do with the “come-from” of blogging.
[tbpquotable]Our “come-from” determines how we do anything and everything in our lives and businesses. [/tbpquotable]
The place we “come-from” when approaching any task directly impacts how we complete that task.
If our “come-from” is that a task is important and relevant and meaningful, we find the time and energy and focus to complete it. If our “come-from” is that it’s useless, or boring, or not working anyway, we do not put more time or energy into it than we minimally must.
The “come-from” of blogging – if you decide you want to have a blog- is that blogging is a way of sharing your business ideas and business message. It’s an easy, relatively inexpensive way that enables you to reach more people and make connections. As far as content marketing goes, it’s often less expensive and easier to do than the other, shall I say sexier?, types of content marketing, such as videos and infographics.
[tbpquotable]There are hundreds of marketing strategies you could use- the best ones are those you continually do.[/tbpquotable]
You may only need two or three marketing strategies, really, to have a profitable and thriving business. At minimum, you would want to get your chosen marketing strategies working very well and producing results for you consistently before you consider adding in any others.
[tbpquotable]Any marketing strategy is interesting and can be effective if you do it with the right “come-from”.[/tbpquotable]
If you realize that all forms of marketing are about sharing your message, creating impact, and creating your community, this just might change your “come-from”- and, who knows?
You might find yourself blogging more regularly than ever before.