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What’s your story? Why did you decide to have this business, right now? What is compelling, memorable, or interesting about what you do? How does your work contribute value? How does it help others? What are the outcomes you help your clients and customers attain? By answering these questions and creating a story for your business- why you? why this? why now?– you can better explain to potential customers the value of working with you. When you can clearly articulate your business story, you can more easily attract clients, opportunities, and more resulting income. And, also, you can rekindle, reignite, or keep burning your passion and interest in your business. So what’s your story?