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One of the areas I’ve become very interested to teach and coach in is the area of evergreen lead generation.
As it sounds, evergreen lead generation is a process of setting up content marketing streams that are automated, easy to deliver, usually digital, and which work for you 24 hours a day, 7 days a week, 365 days a year.
This has been emerging as an important theme in my own business, and was sparked, recently, by a growing realization that part of the success of the three businesses I’ve had in the past 16 years has been due to the fact that I’ve tried to set up these evergreen lead generation systems to standardize that part of my business.
I’ve set up evergreen lead generation systems that have been working for me for all these years, continuing to provide new quality clients, and new opportunities for visibility and platform building.
In the way I think of it, evergreen lead generation is a system and process of content marketing that attracts your ideal clients and moves them into deeper interaction and relationship with you.
Evergreen lead generation enables you to build your expert status, educate your audience, and enables you to build your visibility and platform.
It allows technology to help you expand your reach and allows you to focus on other parts of your business, such as client delivery, sales, and strategy.
If this concept interests you, I’d encourage you to contact me about evergreen lead generation for your business. In a short phone call, we can discuss what it is, why it’s important, and how developing an evergreen lead generation system can help your business.