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Another way to spot trends is to survey the people who visit your website. Ask them for information on their biggest questions or concerns. Ask them what kind of products or services they would like to know more about. Ask them how they came to your survey in the first place, and definitely ask them if they found what they needed to know. You can use this to find out what people are looking for, and can use the information to reposition your website to better serve your visitors, making it more likely that they will take your most wanted action.