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One of the most powerful tools in your sales and marketing toolkit is trust. Not only having your customers trust you, which, of course, is important- but just as important is that you trust yourself. Too often, business owners approach sales/marketing from a place of distrust- they feel they "don’t know what to do" and they try this, try that, and don’t get good results, so they give up and say, "Well, that was too difficult anyway.." Instead, why not try starting with yourself. What would be enjoyable, easy, and FUN ways to promote yourself and your business? Trust yourself to identify these, and trust yourself to do them. When you’re having fun, it shows, and these are the best sales/marketing channels you can pursue, because they naturally showcase you in the best possible light. The next time you feel stuck or uncertain, ask yourself what to do, and trust the answer.