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Tip #11: Re-use all your expert status to build even more. When your press releases lead to interviews, or people write in to say they loved your book, gather and re-use all of this input to further build your expert status. Remember, people love to hear what others have said about you (and it’s much more credible than what you’ve said about yourself.) Gather what people are saying about you and present it in an easy to find place on your website. Update it regularly. It can lead to more opportunities.