Tip #10: Provide your content in many different forms. This is a great strategy for both reaching more people and leveraging on your material. Present your topic in various formats: as a book, article, audio, workshop, seminar, and panel discussion, for instance. Develop each of these and offer them to each of your audiences. This will allow you to quickly create various kinds of products and demos, and will help you master the topic to an even greater level. It’s also a good way to boost your expert status because it’s one thing to say, "Author of a book" and even better to say, "Author of a book, audiotape series, DVD and teleseminar on the topic." Remember, when you’re building your expert status, more expertise is always better.
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