I know the concept of pruning is probably more appropriate to Spring than Fall (as we have entered the Fall season here in Maryland), but I’ve been considering this idea of pruning back for a few weeks now and wanted to share the idea with you.
If you, like me, have been in business for any length of time, you probably have begun numerous projects, added numerous offerings, and, perhaps, have a lot of ideas and half-completed ventures which are taking up space.
This has become clearer to me in my own business, and in those of my clients, as we examine where they need to focus and what they need to let go of.
If you are a creative, self motivated, and driven business owner, you probably have at least ten or twenty ideas or strategies which you began implementing, but never actually followed through on. For my clients, this process shows up as multiple domain names which have never been used, incomplete sales pages for products, and a lot of busy work which isn’t directly tied to profitability.
If you’re experiencing any of these issues in your own business, it may be time to prune back. Periodically, it’s a good idea to step back from your business and evaluate where you are and where you want to go. It may be time to reduce the noise, either by reducing your number of projects, or it may be time to focus more concertedly in a particular area.
Whatever your business needs, it will grow healthier if you gently cut back the extra offshoots to strengthen the whole.