Recently, I was contacted by an organization that asked me to speak to its members in a workshop format. Although they were not offering payment for this opportunity, they did offer that it was an opportunity to increase my exposure. The only rule was: I couldn’t promote myself. When I tried to find out what this meant, the person I was speaking with wasn’t able to give me any information or guidelines. Was I permitted to say that I owned a business? (Don’t know) Was I permitted to mention that I had worked with other clients? (Don’t know) Was I able to mention relevant articles or books if appropriate? (Don’t know) Since I wasn’t given any satisfactory answers, I respectfully declined the opportunity. It’s not clear to me how you can gain greater exposure if you can’t talk about yourself in an appropriate way. There is a way to promote yourself without being inappropriate or over-hyped. We’ll explore that idea in this ongoing thread.
- Business Coaching
- Community Building
- Lead Generation
I had a discussion with a client one time about this very situation. The way to get around this, in our situation, is to use relevant stories about how you helped a client do this or that, and what the results were. Also use relevant 3rd party stories about how clients benefited in some way relating to the topic. If you canÃ¢ÂÂt do that then definitely decline.
Another thing that I have used before is offer more information as a free download from our website. When I have given talks on Guerrilla Marketing I reference a Ã¢ÂÂspecialÃ¢ÂÂ? webpage to get more information.
I am looking forward to further discussion.
Certified Guerrilla Marketing Coach,
Pratt Computing Technologies, Inc.
Doc- all great points, and I completely agree. Glad to see you here and looking forward to your continued participation.