Tell your customers what they can expect.

Ok- pet peeve confession time: I hate when you fill out a form to request more information and you 1) don’t get a confirmation that your information was received and/or 2) don’t hear back with the information you requested. Neither of these make for a successful sales process. If you are going to use web forms, do what you can to either automatically acknowledge receipt of customer requests, or follow up manually as soon as you can to let your customers know you actually check the web forms and respond to them. If a customer has taken the time to provide name, email address, mailing address, etc. s/he is a very good prospect. Tell them what they can expect when they request information or submit requests– if you let them know what to expect, you’ll have fewer customers who become irate or turned off if your reply takes longer than they would like.