by Dr. Rachna Jain | Psychology
Consistency. If you’re anything like me, the word conjures up ideas of predictability, refinement- and, yes- maybe even a though of boring. The internet is fast-paced. Stuff happens quickly. We all chase bright, shiny objects- round and round and round we go....
by Dr. Rachna Jain | Community Building
When you are building your brand and your business online, one of the most important elements to monitor is your online reputation. If you know anything about online reputation management, you know, essentially, that it’s the process of monitoring and managing...
by Dr. Rachna Jain | Community Building
Let me preface this post by saying I am a huge fan of Seth Godin’s. I admire the way he thinks and his vision. But I do have concerns about his latest venture. I was just reading about Brands in Public, a service launching soon which focuses on helping gather...
by Dr. Rachna Jain | Community Building
One of the biggest benefits of social media marketing is how easy it is to get started. Anyone can sign up for a Twitter account, or a Facebook account and start using them right away. It’s easy to put up a blog, and, of course, to engage in the conversation....
by Dr. Rachna Jain | Community Building
So I’m just wrapping up another reputation management contract with another client accused of improper business practices. Without giving away too much detail (and because it’s not necessary, either!), the issue with online reputation management is that...