Consistency Builds Your Persona

Consistency Builds Your Persona

Consistency. If you’re anything like me, the word conjures up ideas of predictability, refinement- and, yes- maybe even a though of boring. The internet is fast-paced. Stuff happens quickly. We all chase bright, shiny objects- round and round and round we go....

Brands in Public: A Bad Idea

Let me preface this post by saying I am a huge fan of Seth Godin’s. I admire the way he thinks and his vision. But I do have concerns about his latest venture. I was just reading about Brands in Public, a service launching soon which focuses on helping gather...
Managing Your Online Reputation

Managing Your Online Reputation

So I’m just wrapping up another reputation management contract with another client accused of improper business practices. Without giving away too much detail (and because it’s not necessary, either!), the issue with online reputation management is that...