Does Your Business Have True Fans?
Does your business have true fans? True fans is a term I learned from Kevin Kelly , who uses this model to describe people who not only follow you, but also buy from you. For many, this is the missing link in social media- where they have a lot of friends, fans, or...Create Delight
Delight occupies a space all it’s own. It fills the space and distance between you and your customer- and makes you both feel energized and connected. It may seem obvious, but one of the best ways to stand out in a crowded marketplace is by giving people more...
What Does Profitable Popularity Really Mean?
Profitable Popularity, to me, is the process of gathering a large community of friends and followers and moving them to become true fans. It’s not just fans- but true fans. Let’s talk about the difference. The concept of “true fan” was first...What Google Caffeine Will Mean For Your Business
You might have been hearing the buzz about Google’s new search engine, Caffeine, which is a “re-architecting” of the search engine, from the ground up. While initial reports say that the frontend user experience won’t seem much different, the...Increase Your Revenue
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