by Dr. Rachna Jain | Community Building
When building an online audience, there are some audience building mistakes that many people make. These mistakes can slow down your audience building efforts, or they can lead you to build the wrong type of audience- that is, a group that is not a good fit for your...
by Dr. Rachna Jain | Social Media Marketing
What promos and strategies are you rolling out, now that we’re almost halfway through the year? If you need a little inspiration, here’s a short recap of last week’s Facebook’s posts: 1. This is why we need to feed ourselves with positive reinforcement. ...
by Dr. Rachna Jain | Social Media Marketing
Another month is coming to a close and with that, here’s a quick highlight of last week’s most well received Facebook posts: 1. Social media boasts of speed — customers can write positive feedback or complaints and send them to you in seconds. No matter what it...
by Dr. Rachna Jain | Business Coaching
Does your business have true fans? True fans is a term I learned from Kevin Kelly , who uses this model to describe people who not only follow you, but also buy from you. For many, this is the missing link in social media- where they have a lot of friends, fans, or...
by Dr. Rachna Jain | Community Building
Delight occupies a space all it’s own. It fills the space and distance between you and your customer- and makes you both feel energized and connected. It may seem obvious, but one of the best ways to stand out in a crowded marketplace is by giving people more...