Social Shopping: Trading Privacy for Dollars
Have you seen this American Express commercial? [youtube]http://www.youtube.com/watch?v=ehFYAkC7CJs[/youtube] I saw it this morning. What struck me about it, at first, was how cool it was that you could try out new activities and experiences – I loved that! But...Transparency Builds Trust
Transparency builds trust is one of the hallmarks of Profitable Popularity. What this statement means, essentially, is that you interact with your online communities (and potential clients) with authenticity and genuineness. Transparency is a very attractive quality,...Facebook is Looking More Like Twitter
Facebook just added the @mentions feature, which allows you to include other Facebook users in your status updates. If you use Twitter, the @name symbology will look very familiar to you. While I haven’t played around with it a whole lot yet, the feature lets...
How Social Networks Are Changing Psychology
I was recently interviewed for an article on how social networks are changing psychology. This was an interesting interview because it moved me to think more deeply about the ways in which rapid, instant communication and information sharing is impacting our personal...Increase Your Revenue
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