by Dr. Rachna Jain | Conversion Optimization
As a business consultant, one of the areas I work with my clients around is the idea of streamlining what they sell. What this means is that periodically, perhaps twice a year, we review the six-month performance of everything they sell. In some cases, we review on a...
by Dr. Rachna Jain | Social Media Marketing
LinkedIn.com is the largest professional networking site on the internet. While Facebook has more users, LinkedIn can be very worthwhile for business. Being successful on LinkedIn can be a little more tricky than being successful on more casual social media, but...
by Dr. Rachna Jain | Community Building
I was speaking with one of my clients earlier today and she mentioned that, while she saw the value and benefit of social media, there were times where it also felt icky. When I asked more about “icky”, it came out that this client was struggling with the...
by Dr. Rachna Jain | Psychology
I’m curious, as you know, in the interplay between human psychology and social media, so I wanted to share some research with you about social networks and loneliness. Sparked from this article, this post will deal with being highly socially networked, but still...