by Dr. Rachna Jain | Tools
I took a few hours this past weekend and read through Socialnomics: How Social Media Transforms The Way We Live and Do Business by Erik Qualman (Wiley, 2009). The book was just published about a month ago, and I was looking forward to reading it. This was another one...
by Dr. Rachna Jain | Community Building
As you may know, I’ve been working behind the scenes for the past few years, executing social media strategy for some well known clients. My clients have been keeping me very busy, and the results they have been getting have been just wonderful- including better...
by Dr. Rachna Jain | Community Building
I was recently interviewed for a magazine article on social media and small business. In the interview, I was asked to provide a concise listing of the benefits of social media for small business. I liked my response, and wanted to share some of my ideas with you...
by Dr. Rachna Jain | Community Building
One of the biggest benefits of social media marketing is how easy it is to get started. Anyone can sign up for a Twitter account, or a Facebook account and start using them right away. It’s easy to put up a blog, and, of course, to engage in the conversation....
by Dr. Rachna Jain | Community Building
One question I am asked very often is, “who has time for social media?”- which, as I see it, is another way of asking “Is social media a good use of my time and energy?” This is a valid question. Social media can take a lot of time- as anyone...