Create Delight

Create Delight

by | Community Building

Delight occupies a space all it’s own. It fills the space and distance between you and your customer- and makes you both feel energized and connected. It may seem obvious, but one of the best ways to stand out in a crowded marketplace is by giving people more...
Creating Messages That Stick

Creating Messages That Stick

by | Content Marketing

The concept of creating a message that sticks is one that is becoming increasingly more important. As our attention is continually demanded by our email box, smartphone, text messages, instant messages- and so on, it’s easy to lose track of messages without a...
There Are No Rules

There Are No Rules

by | Community Building

In marketing your business, there are no rules. None. It doesn’t matter what other people do, or what they say, or what they think. It truly does not matter. This was a huge lesson for me- and one I’m still learning. You see, I grew up in a pretty...
Consistency Builds Your Persona

Consistency Builds Your Persona

by | Psychology

Consistency. If you’re anything like me, the word conjures up ideas of predictability, refinement- and, yes- maybe even a though of boring. The internet is fast-paced. Stuff happens quickly. We all chase bright, shiny objects- round and round and round we go....