by Dr. Rachna Jain | Content Marketing
When you are taking part in the social media sphere, realize that content drives relevancy. The focus of the conversations you create, the manner in which you take part in them, and the stories you interweave into them all speak directly to your target audience- or...
by Dr. Rachna Jain | The Art of Self Promotion
Tip #12: Take regular action to build your expert status. Expert status may take a while to build, but once you’ve started, keep going. Take regular action (at least once a week) to actively and consciously build your expertise and to share your expertise with...
by Dr. Rachna Jain | The Art of Self Promotion
Tip #7: Teach workshops or seminars. From a young age, we’re all primed to view teachers as experts. If you have knowledge that would benefit others, consider teaching workshops or seminars to share your expertise. Similar to writing a book on a topic, teaching...
by Dr. Rachna Jain | The Art of Self Promotion
When someone asks for your general professional opinion, don’t be afraid to give it. This doesn’t mean that you should allow yourself to be taken advantage of by people who want to "pick your brain" for free- nor does it mean that you have to...
by Dr. Rachna Jain | Content Marketing
One of the main intentions for marketing by writing is to share your expertise and position yourself as an expert. What do you know that would benefit other people? How can you convert the knowledge in your head to other forms so that you can impact more people with...