by Dr. Rachna Jain | Visual Marketing
Listen to this post: [sc_embed_player fileurl=”http://profpopfreeaudios.s3.amazonaws.com/use-visual-content-in-marketing.mp3″] You know that saying, “A picture is worth a thousand words?” Never does that seem more true than today, as least in...
by Dr. Rachna Jain | Public Relations
I’ve been noticing this trend in my business over the past couple of months- what I am terming the “just in time” option. In general, I’d say that I have somewhat mixed feelings about someone considering me “just in time”- it...
by Dr. Rachna Jain | Psychology
There will be times in your business where the topography changes rapidly. You’ve settled into a groove of comfort and stability, getting along, doing what you need to do, and planning for the glorious future. The place where your business is full and thriving,...
by Dr. Rachna Jain | Community Building
In writing this post, I was debating on whether it belongs in the category of building community, or if I should have this be the first post in a new category, titled conversions. For now, I’m placing it in the building community group- because you need to build...
by Dr. Rachna Jain | The Art of Self Promotion
So what separates the most successful businesses from those that aren’t? One word: visibility. The businesses which are able to create and maintain high visibility attract the most customers and sell the most. At some level, it’s a numbers game. Visibility...