The Missing Link to Social Media Profitability
Last Fall, my colleague Denise Wakeman and I put out a social media use survey to find out what people’s biggest questions were about social media. Not surprisingly, the biggest questions people had were about how to monetize their social media efforts. What was...
Managing Your Online Reputation
So I’m just wrapping up another reputation management contract with another client accused of improper business practices. Without giving away too much detail (and because it’s not necessary, either!), the issue with online reputation management is that...Increase Your Revenue
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