Last month, I was doing some reading and analysis of the 7 top digital marketing trends for 2014. I gathered my top 7 trends from reading many papers and reviewing recent research and then put them into a slideshare, which you can see here: Digital Marketing Trends...
Last Fall, my colleague Denise Wakeman and I put out a social media use survey to find out what people’s biggest questions were about social media. Not surprisingly, the biggest questions people had were about how to monetize their social media efforts. What was...
So I’m just wrapping up another reputation management contract with another client accused of improper business practices. Without giving away too much detail (and because it’s not necessary, either!), the issue with online reputation management is that...
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