by Dr. Rachna Jain | Social Media Marketing
One of the most disheartening experiences in social media is regularly posting updates, and nobody likes, comments, or responds. This is even more disheartening when you want to build an online audience for your business and its services. You need to get attention...
by Dr. Rachna Jain | Psychology
A few month ago, I had the chance to visit my colleague and dear friend Denise Wakeman. While I was there, she convinced me to interview with her on the psychology of social media. In this 12 minute interview, we discussed several psychological principles that you can...
by Dr. Rachna Jain | Psychology
I’ve been thinking about the topic of this blog post for a while. It’s lately becoming more and more evident to me that social media is seductive- both in a business sense, and a personal one. On a business level, social media is seductive because it...