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How Often Should You Review Your Marketing Strategy?

How Often Should You Review Your Marketing Strategy?

by Dr. Rachna Jain | Business Coaching

Recent statistics suggest that about 30% of businesses don’t have a written marketing plan, while 23% have no marketing plan at all. This is sobering, and troubling. Marketing and sales are the two main lifestreams of any business; if you have no plans for...
December 19 Social Media Roundup Post

December 19 Social Media Roundup Post

by Dr. Rachna Jain | Social Media Marketing

The marketing world is buzzing with predictions for 2015. Before we get too far into all that, let’s check out a recap of last week’s posts: 1. Your logo affects both brand awareness and recognition. 2. High-quality content will earn you new customers and encourage...
September 26 Social Media Post Roundup

September 26 Social Media Post Roundup

by Dr. Rachna Jain | Social Media Marketing

Another update from Facebook might affect your visibility in news feeds; just another reason to keep your posts engaging and interesting! Let’s see what else has been happening this week: 1. Avoid being too general in your posts; focusing on some specifics will help...
Build Your Know-Like-Trust Factor Online

Build Your Know-Like-Trust Factor Online

by Dr. Rachna Jain | Community Building

Listen to this post: [sc_embed_player fileurl=”http://profpopfreeaudios.s3.amazonaws.com/build-your-know-like-trust-factor-online.mp3″] As part of the “Bloom Your Online Relationships” Challenge, I’ve written this post to give you some...
Is the Time Right to Build Your Platform?

Is the Time Right to Build Your Platform?

by Dr. Rachna Jain | Community Building

One topic area that is capturing my client’s interest is that of platform- platform being the broad term to denote how well known and well regarded you are in your particular field. Platform is important for people who want to create more impact, reach more...
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