by Dr. Rachna Jain | Business Coaching
Recent statistics suggest that about 30% of businesses don’t have a written marketing plan, while 23% have no marketing plan at all. This is sobering, and troubling. Marketing and sales are the two main lifestreams of any business; if you have no plans for...
by Dr. Rachna Jain | Social Media Marketing
The marketing world is buzzing with predictions for 2015. Before we get too far into all that, let’s check out a recap of last week’s posts: 1. Your logo affects both brand awareness and recognition. 2. High-quality content will earn you new customers and encourage...
by Dr. Rachna Jain | Social Media Marketing
Another update from Facebook might affect your visibility in news feeds; just another reason to keep your posts engaging and interesting! Let’s see what else has been happening this week: 1. Avoid being too general in your posts; focusing on some specifics will help...
by Dr. Rachna Jain | Community Building
Listen to this post: [sc_embed_player fileurl=”http://profpopfreeaudios.s3.amazonaws.com/build-your-know-like-trust-factor-online.mp3″] As part of the “Bloom Your Online Relationships” Challenge, I’ve written this post to give you some...
by Dr. Rachna Jain | Community Building
One topic area that is capturing my client’s interest is that of platform- platform being the broad term to denote how well known and well regarded you are in your particular field. Platform is important for people who want to create more impact, reach more...