Preventing refund requests, part III

Give the best guarantee that you could muster. Guarantees are different from refunds, of course. The former is more concerned about customer satisfaction. The latter is focused on security of investment. Guarantees can range from the good word of respected people, or...

Preventing refund requests, part II

A couple more ideas on preventing refund requests: Provide lifetime updates. By providing lifetime updates, you will be giving your customers something to look forward to. If your product doesn’t meet their expectations right now, they will be less likely to...

Preventing refund requests, part I

Targeting your best customers is important in making the sale. It’s also important to decrease the chances of a refund request. But let’s just say you get one anyway… it never feels good. Here are a few tips to keep refund requests from spiraling out...