The What and Why of Scaled Content

The What and Why of Scaled Content

by | Content Marketing

Scaled content is a type of content creation where the focus is on the right content for the right audience at the right time in the right form. That’s a lot of rights. What is means, basically, is that your content shapes and transforms its container based on...

Outsourcing Tips part 9

by | Business Coaching

Finally, your next step is to make an offer, and if s/he accepts, then you have just one more thing to do: figure out what you’ll do with your new found time to make your business more enjoyable and more profitable.  Happy outsourcing! ...

Outsourcing Tips part 8

by | Business Coaching

Be sure to draft a written agreement. This will delineate the work to be performed and should include deliverables, payments, and other relevant information. This will be a working document and can grow or change as the position does. Do be sure to put your agreement...

Outsourcing Tips part 7

by | Business Coaching

If you will be hiring someone to work as a part-time or virtual assistant, be sure to create an equitable payment structure. Find a working balance between paying for time v. paying for project. If you pay by the hour, be sure to ask for an accounting of how the time...

Outsourcing Tips part 6

by | Business Coaching

After you’ve interviewed at least 3 potential candidates, your next step is to rank them in terms of likeability, capacity to be a team player, skill set, and whether they are willing to take the job for your desired budget. Price should not be the main...