by Dr. Rachna Jain | Public Relations
When you’re in business long enough, you’re bound to have someone react negatively to something that you do. They might put a nasty comment on one of your books on Amazon, they may put a comment on a Facebook advertisement, or they might even give you a bad rating on...
by Dr. Rachna Jain | Public Relations
Online reputation management is important. Why? Because with the continued use of social media, every business today needs to be concerned about their reputation. It used to be that complaints or problems were just between you and the customer. Now, if the customer...
by Dr. Rachna Jain | Community Building
When you are building your brand and your business online, one of the most important elements to monitor is your online reputation. If you know anything about online reputation management, you know, essentially, that it’s the process of monitoring and managing...
by Dr. Rachna Jain | Community Building
Let me preface this post by saying I am a huge fan of Seth Godin’s. I admire the way he thinks and his vision. But I do have concerns about his latest venture. I was just reading about Brands in Public, a service launching soon which focuses on helping gather...
by Dr. Rachna Jain | Community Building
So I’m just wrapping up another reputation management contract with another client accused of improper business practices. Without giving away too much detail (and because it’s not necessary, either!), the issue with online reputation management is that...