I was recently interviewed for a magazine article on social media and small business. In the interview, I was asked to provide a concise listing of the benefits of social media for small business. I liked my response, and wanted to share some of my ideas with you...
When you are developing a mindshare marketing campaign for your company, one of the first places to begin is by noting how many marketing touchpoints customers have with your business. Marketing touchpoints, in this case, are defined as how many ways they can interact...
Mindshare is a term used to describe your customer’s experience of your brand. Mindshare is created from many touchpoints the customer has with your company. These touchpoints include, but are not limited to, phone calls, your website, your business card, your...
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