Key Performance Indicators You Need to Track
In the conversion rate optimization work I do with clients, one of the questions I’m asked – often is “Rachna, what do I actually need to track??” My short answer is: pretty much everything. Though I realize that isn’t all that...
How to Create Better Word-of-Mouth Marketing
Word-of-mouth marketing is the oldest form of marketing that exists, and it is still very effective. In fact, one of the best ways to get more clients for any business owner is to increase your word-of-mouth marketing efforts. People trust hearing from those whom they...
How Often Should You Review Your Marketing Strategy?
Recent statistics suggest that about 30% of businesses don’t have a written marketing plan, while 23% have no marketing plan at all. This is sobering, and troubling. Marketing and sales are the two main lifestreams of any business; if you have no plans for...
Guest Blogging the Right Way
Guest blogging is a great way to drive traffic to your website and blog. It’s also a great way to build authority within your niche. In addition it is a way to earn links back to your website from authoritative and relevant websites, which will help to increase...Increase Your Revenue
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