The Tipping Point of Awareness

The Tipping Point of Awareness

by | Psychology

A concept I’ve been thinking about recently is that of the “tipping point of awareness”. As it sounds, it’s that point where you’ve done just enough marketing that people are starting to pay attention, and with just a bit more marketing,...
The Unease of Asking for Money

The Unease of Asking for Money

by | Monetization

At the end of every year, it seems like money and finances come into sharper focus. Whether it’s because we’re about to spend for the holidays, or because we’re about to review our year, or, perhaps, because our business taxes are coming due- money...