In all the discussion of whether email marketing lives, or whether email marketing is dead, business owners sometimes get caught up in the big picture- at the industry-level- when it would be much more advantageous (and more profitable) to focus on their own...
Email marketing is becoming more refined, which, I think, is a reflection of our clients also become more refined. Today’s consumer is much smarter, much savvier, and much more skeptical, not to mention receiving a lot more email each day. As a business owner,...
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