by Dr. Rachna Jain | Conversion Optimization
As a business consultant, one of the areas I work with my clients around is the idea of streamlining what they sell. What this means is that periodically, perhaps twice a year, we review the six-month performance of everything they sell. In some cases, we review on a...
by Dr. Rachna Jain | Lead Generation
Last month, I was doing some reading and analysis of the 7 top digital marketing trends for 2014. I gathered my top 7 trends from reading many papers and reviewing recent research and then put them into a slideshare, which you can see here: Digital Marketing Trends...