What’s Your Website For?

What’s Your Website For?

Listen to this post: [sc_embed_player fileurl=”http://profpopfreeaudios.s3.amazonaws.com/what-is-your-website-for.mp3″] One of the concepts I discuss in detail in my internet marketing book is the concept of rightsizing your marketing. The way I use it,...
Are Your Clients Worth You?

Are Your Clients Worth You?

In business, we hear so much about the idea that the client or customer is always right. Entire customer service programs are built around the idea that the client or customer should be satisfied at all costs. I don’t buy it. Let me explain. Yes, I believe that,...
January 9 Social Media Post Roundup

Create Delight

Delight occupies a space all it’s own. It fills the space and distance between you and your customer- and makes you both feel energized and connected. It may seem obvious, but one of the best ways to stand out in a crowded marketplace is by giving people more...