How Split Testing Tools Work

How Split Testing Tools Work

Split testing tools work in a number of ways, based on what you are testing. As I mentioned in this article: What is Split Testing, testing is one of the most important skills any business owner or online marketer can learn. This is because tracking your results and...
What is Split Testing

What is Split Testing

Split testing (or A/B testing) is type of conversion testing where two variations of a website page are compared against each other for certain key metrics. The specific metrics depend on the purpose of the split testing, but usually the goal of split testing is to...
Website Design for Conversion

Website Design for Conversion

When an entrepreneur asks about website design for conversion, I know they are serious about their online presence, and about using every online asset they have to generate leads and sales. ‚ÄčThere are many people offering website design services, but not all of them...
How to Test a Low Traffic Site

How to Test a Low Traffic Site

How to Test a Low Traffic Site If you have an online business like most of my clients, your website is probably a key component of your marketing strategy. You may have invested in an attractive design, up-to-date technology, and might also be investing in generating...