by Dr. Rachna Jain | Social Media Marketing
Let’s start this week’s roundup with a nugget of wisdom from Tom Fishburne: “The best marketing doesn’t feel like marketing.” Keeping that principle in mind will help you communicate a sense of genuineness to your audience. Let’s check out this past week’s highlights:...
by Dr. Rachna Jain | Content Marketing
Listen to this post: [sc_embed_player fileurl=”http://profpopfreeaudios.s3.amazonaws.com/7-ways-to-make-your-content-memorable.mp3″] As online marketers, our main method of communication is content. If you think about it, everything we post online: blog...
by Dr. Rachna Jain | Social Media Marketing
There’s never a dull moment in the world of digital marketing. Everything is always in motion. Here are a few highlights from last week’s posts on my Facebook business page: 1. If you see opportunities where others see only problems, you win. ...
by Dr. Rachna Jain | Business Coaching
When running your business, it’s no surprise that stuff happens when you get things done. Now, these “things” can be approaches like sales or marketing, or administrative clean-up, or actual direct client work. Wherever you focus, though, you want to...
by Dr. Rachna Jain | Psychology
A concept I’ve been thinking about recently is that of the “tipping point of awareness”. As it sounds, it’s that point where you’ve done just enough marketing that people are starting to pay attention, and with just a bit more marketing,...