Your Business Mindset 3.0
With all the changes underway in our world, work, and economies, it makes sense that we’d be feeling a bit overstretched, put upon, and maybe even overwhelmed. If you’re anything like my clients, they’ve all been feeling like they need to do more with less, and that...
The Tipping Point of Awareness
A concept I’ve been thinking about recently is that of the “tipping point of awareness”. As it sounds, it’s that point where you’ve done just enough marketing that people are starting to pay attention, and with just a bit more marketing,...Simplifying Your Offers
In their desire to provide unassailable amounts of value, I find that my clients are making their offers quite complex. They have too many offerings at similar price-points. They offer too many things. They lack a well-defined pathway of how or one moves from one...Practicing Critical Thinking About Your Business
Critical thinking is a dying capacity. Yet it is crucially important for your business. Simply defined, critical thinking is the capacity to examine and explore an idea from many perspectives, and, after this careful consideration, drawing a conclusion based on facts....Increase Your Revenue
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