by Dr. Rachna Jain | Content Marketing
Scaled content is a type of content creation where the focus is on the right content for the right audience at the right time in the right form. That’s a lot of rights. What is means, basically, is that your content shapes and transforms its container based on...
by Dr. Rachna Jain | Business Coaching
In the conversion rate optimization work I do with clients, one of the questions I’m asked – often is “Rachna, what do I actually need to track??” My short answer is: pretty much everything. Though I realize that isn’t all that...
by Dr. Rachna Jain | Business Coaching
Recent statistics suggest that about 30% of businesses don’t have a written marketing plan, while 23% have no marketing plan at all. This is sobering, and troubling. Marketing and sales are the two main lifestreams of any business; if you have no plans for...
by Dr. Rachna Jain | Business Coaching
Many service providers eventually come to the point of asking themselves and others whether or not they should base their billing on a flat project rate or charge by the hour. Deciding which method to use can be a point of confusion for many service providers. If they...
by Dr. Rachna Jain | Social Media Marketing
Mobile devices like Smartphones and tablets are significantly outselling personal computers. As mobile technology becomes more efficient and affordable, the trend will continue to grow. If you still have an old-fashioned website, a Flash website, or a website that is...