by Dr. Rachna Jain | Business Coaching
I’ve been hearing lately from a lot of entrepreneurs who describe themselves as “crazy-busy.” As in, “I’m not sleeping. I’m crazy busy.” or “I’m going in a hundred different directions at once. I’m crazy...
by Dr. Rachna Jain | Content Marketing
Scaled content is a type of content creation where the focus is on the right content for the right audience at the right time in the right form. That’s a lot of rights. What is means, basically, is that your content shapes and transforms its container based on...
by Dr. Rachna Jain | Business Coaching
In the conversion rate optimization work I do with clients, one of the questions I’m asked – often is “Rachna, what do I actually need to track??” My short answer is: pretty much everything. Though I realize that isn’t all that...
by Dr. Rachna Jain | Business Coaching
Recent statistics suggest that about 30% of businesses don’t have a written marketing plan, while 23% have no marketing plan at all. This is sobering, and troubling. Marketing and sales are the two main lifestreams of any business; if you have no plans for...
by Dr. Rachna Jain | Business Coaching
Many service providers eventually come to the point of asking themselves and others whether or not they should base their billing on a flat project rate or charge by the hour. Deciding which method to use can be a point of confusion for many service providers. If they...