The What and Why of Scaled Content
Scaled content is a type of content creation where the focus is on the right content for the right audience at the right time in the right form. That’s a lot of rights. What is means, basically, is that your content shapes and transforms its container based on...
Key Performance Indicators You Need to Track
In the conversion rate optimization work I do with clients, one of the questions I’m asked – often is “Rachna, what do I actually need to track??” My short answer is: pretty much everything. Though I realize that isn’t all that...
How Often Should You Review Your Marketing Strategy?
Recent statistics suggest that about 30% of businesses don’t have a written marketing plan, while 23% have no marketing plan at all. This is sobering, and troubling. Marketing and sales are the two main lifestreams of any business; if you have no plans for...
Time or Project Based Billing: Which Should You Use?
Many service providers eventually come to the point of asking themselves and others whether or not they should base their billing on a flat project rate or charge by the hour. Deciding which method to use can be a point of confusion for many service providers. If they...Increase Your Revenue
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