The Tipping Point of Awareness

The Tipping Point of Awareness

A concept I’ve been thinking about recently is that of the “tipping point of awareness”. As it sounds, it’s that point where you’ve done just enough marketing that people are starting to pay attention, and with just a bit more marketing,...
The Grand Book Preorder Experiment

The Grand Book Preorder Experiment

So I know I speak and write about the time shifted nature of social media and how that wreaks havoc on your online promotions- AND I got a huge confirmation of this over the past week, as I did a soft launch/preorder process for my new book, “Internet Marketing...