by Dr. Rachna Jain | Content Marketing
If you’re stuck about what type of content you should post on your blog, worry no more. There are so many types of posts you can use to help you come up with just the right content that will engage your audience, and help you convert visitors. Let’s look at some....
by Dr. Rachna Jain | Content Marketing
Listen to this post: [sc_embed_player fileurl=”http://profpopfreeaudios.s3.amazonaws.com/evergreen-vs-hot-topics-on-blog.mp3″] When you’re trying to come up with content for your website or blog, the question of evergreen topics versus hot topics...
by Dr. Rachna Jain | Content Marketing
Listen to this post: [sc_embed_player fileurl=”http://profpopfreeaudios.s3.amazonaws.com/what-is-your-website-for.mp3″] One of the concepts I discuss in detail in my internet marketing book is the concept of rightsizing your marketing. The way I use it,...
by Dr. Rachna Jain | Content Marketing
One element of building and growing your blog readership is in finding ways to increase the “stickyness” or “stick rate” of your blog content, meaning that people enjoy reading your posts and return for more. If you’re tracking your blog...
by Dr. Rachna Jain | Content Marketing
One of the hallmarks of being profitably popular is generating content- that means you need to be almost constantly immersing yourself in new ideas and engaging with them in new ways, with the ultimate goal of filtering the best ones and sorting them for your ideal...