benefits of social media | Profitable Popularity

Is Social Media Good for Small Business?

I was recently interviewed for a magazine article on social media and small business. In the interview, I was asked to provide a concise listing of the benefits of social media for small business. I liked my response, and wanted to share some of my ideas with you...

Social Media: Strategy First, Tools Second

by Dr. Rachna Jain | Community Building

One of the biggest benefits of social media marketing is how easy it is to get started. Anyone can sign up for a Twitter account, or a Facebook account and start using them right away. It’s easy to put up a blog, and, of course, to engage in the conversation....

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