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3 Metrics of Influence

by Dr. Rachna Jain | Conversion Optimization

The subject of metrics and measurement is not one of the sexiest topics a small business owner wants to consider. Numbers around visits, subscribers, time on site- and so on- can be somewhat confusing (at best) and dry and boring (at worst). Yet, you must pay...

Social Media: Strategy First, Tools Second

by Dr. Rachna Jain | Community Building

One of the biggest benefits of social media marketing is how easy it is to get started. Anyone can sign up for a Twitter account, or a Facebook account and start using them right away. It’s easy to put up a blog, and, of course, to engage in the conversation....

3 Metrics of Influence

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