Before I share with you how to increase your audience by leveraging news and controversy, I will start out by saying that I’m not a very controversial marketer. I tend to focus more on evergreen topics rather than controversial ones. But there is place for both...
Online events are a great way to build your audience and boost engagement. They work for a number of reasons. A live event creates excitement, interest, “buzz” — which can attract more people to your business and help position you as an expert. I think...
When building an online audience, there are some audience building mistakes that many people make. These mistakes can slow down your audience building efforts, or they can lead you to build the wrong type of audience- that is, a group that is not a good fit for your...
I was consulting with a new(er) entrepreneur last Friday, during a business whiteboard session, and part of our conversation focused on audience building. We had been talking about her marketing efforts and how they were doing; and I found myself blurting out,...
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