Repurposing Ideas For Your Content

When someone is thinking about repurposing ideas for their content, what are they really considering? Simply defined, they are thinking about re-utilizing content they’ve already created; taking ideas they’ve already expanded and re-using these in a new format. The simplest type of repurposing happens when you take the exact same content and put it into another format. Let’s say you have a written blog post. You can read that blog post into a recorder and create an audio file. You’ve then repurposed your written blog post into an audio file.

While this is a great strategy, the next level of sophistication for

repurposing ideas

is really about taking the ideas within the content and finding new ways to present them. It’s about, perhaps, expanding parts of the original idea, or focusing ideas in a different way, or seeing if you can add a do-it-yourself piece with checklists or worksheets.

This obviously requires a bit more effort and work; but it can enable you to delve more deeply into topics that would be of interest to your audience- and it can keep you from having to come up with new ideas every single day. You could, instead, dig deeper into something you’ve already shared, and find a new angle or way to present the information.

One of the costs of content marketing is the cost (in time, money, or both) of creating new content. Repurposing ideas gives you, the business owner, a way to leverage your costs and get more value from them. If you pay to have a long blog post written, for example, and it costs you $200 to have written; you can drive down the effective cost of the blog post if you can utilize the content 3, 5, or 10 times more.  This process also enables you to provide content for those people in your audience who may prefer to listen rather than read, or watch rather than listen.

If you’d like to read more about repurposing ideas, I have a blog post that you might also be interested in: simple ways to create fresh content.

And, finally, here are 10 Repurposing Ideas for Your Content:

1. Top Tips

Make your article into top tips that people can use to make their lives easier. Massage your content into this format and see how many likes and shares you will get.

2. Checklists

Readers love checklists because they make their lives easier. Take how-to articles and transform them into handy checklists with foolproof instructions for your readers.

3. Frequently Asked Questions (FAQs)

This is another really popular format. It’s particularly useful for beginners in your niche or industry, to help them master the basics.

4. Use Your Emails as Blog Posts, and Vice Versa

Don’t reinvent the wheel. New people will be coming and going at your website and your email marketing list all the time. Chances are they won’t see all of your content, and even if they did, they probably won’t remember it from three to six months previously.

While Google will penalize sites with duplicate content, search engines can’t see your emails.

5. Podcasts

You can create a podcast from your existing content to tap into a whole new audience online. In most cases, you won’t even have to change a word. Record the podcast and upload it to an MP3 sharing site like SoundCloud. Copy and paste the link to the MP3 onto your article page. Now your visitors have two choices as to how they can consume the content. Tell people about your podcasts and you should soon have regular listeners.

6. PowerPoint Presentations

It’s easy to turn an article into an interesting PowerPoint presentation. Turn the full sentences into bullets and add some supporting images, and you have an exciting deck you can share at SlideShare.net and LinkedIn, and embed into your own website for your visitors to see.

7. Transform Your Decks into Videos

Once you’ve created your deck, add transitions and timings to the slides and save as an MP4. You will then get a video you can share on YouTube. Embed the video code on your own website for visitors to watch. Share the video on Facebook as well. You can also use the content as a basis for a Facebook Live if you are a more spontaneous type of person.

8. Decks to Webinars

Webinars are becoming increasingly popular online as a way to inform, educate and entertain. It usually involves demonstrating and then selling a product or service online. A lot of people who might be shy about appearing in front of the camera are more than happy to give webinars behind the screen of their decks.

9. A Video Script

If you want to film a video yourself rather than use your deck, use your article as a script of what to say as you are filming. Or create a series of short video tips to build visibility with your audience.

10. A Special Report or Ecourse

Think about the most pressing problems a person in your niche or industry faces. Then put together a free or paid special report or course based on that issue. You can use old blog posts, with each post a chapter in your report, or a lesson in your ecourse. Add relevant images, video and audio and you will be able to transform even the most basic content into something your subscribers and site visitors won’t want to miss out on.

These repurposing ideas are ones that you can use over and over again for each piece of content you create. You can also look at ways to turn your content into memes, infographics, and other forms of visual marketing, and also to use these new formats to increase your reach and audience in social media. When you take the time to generate good content, repurposing ideas enables you to do all that you can to benefit from it.

Since it’s been said that there really are no new ideas, repurposing ideas to create new content just makes sense.

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