Repeat what works. When you find marketing avenues that work for you, keep doing them. You don’t need to keep adding new methods; just work the ones you have. I tend to be a person who loves the latest and greatest, but, really, most of my marketing success comes from the basics: writing and speaking, in particular. There are probably areas in your business which give you the most benefit for the least effort. These are the areas where you want to repeat what works. Systematizing the process will make it easier to accomplish your marketing even when you might not feel like it.
