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When you have spent considerable time, effort, and/or expense to create professional business materials, why only get one main use from them? Instead, try re-using your business materials in multiple ways so that your effective cost per use decreases. For example: Your business brochure can be modified to become website copy. Your client testimonials can be used to promote your business both in printed material and online. You can include a copy of your professional picture on your business card, in your brochure, on your website, on your menu of services, and on your one-sheet if you are an aspiring speaker. The more you can re-use your existing business materials, the better.