Preventing refund requests, part III

Give the best guarantee that you could muster. Guarantees are different from refunds, of course. The former is more concerned about customer satisfaction. The latter is focused on security of investment. Guarantees can range from the good word of respected people, or actual reparation of the products in the event that they are susceptible to breakdowns. A guarantee is promise to your customers that you have done your best to deliver to them a product that you truly believe is the best, and that you would be by their side whenever that very product fails them. After you’ve put all the other elements in place, you can also prevent refund requests by offering some kind of loyalty reward bonus or client perks program. For every $X that a client spends, s/he gets to choose a product or program as a bonus. This rewards client for spending with you, and allows you a bit of lee-way in the event that the quality of one product lags slightly from your other offerings. Finally, make sure that you block refund abusers from your database. If someone has purchased more than twice from you, for example, and returned both times, I’d probably think again before selling to them a third time. Yes, while there are likely to be legitimate reasons for many refund requests, you don’t need to bear the brunt of it over and over from the same person. Preventing refund abuse in the first place will automatically decrease the number of refund requests you receive.