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A couple more ideas on preventing refund requests: Provide lifetime updates. By providing lifetime updates, you will be giving your customers something to look forward to. If your product doesn’t meet their expectations right now, they will be less likely to return it because they know you are working to improve it. Updates are a useful way to boost the value of any product. Provide bonuses. Bonuses have long been used as come-ons to sweeten the deal and make them easier to sell. Packaging your product with bonuses makes purchasers feel that they got more than pay for. If you offer a wide variety of bonuses, most people would hesitate to ask for a refund. In fact, some people may even buy just for the bonuses!