Preventing refund requests, part I

Targeting your best customers is important in making the sale. It’s also important to decrease the chances of a refund request. But let’s just say you get one anyway… it never feels good. Here are a few tips to keep refund requests from spiraling out of control: Provide quality products. This, of course, is very basic. Refund requests come from customer dissatisfaction. If the customer is happy, they aren’t likely to request a refund. Start by providing excellent products at a thoughtful price. Step two: Create a customer support system. This means, essentially, that you provide information, examples, and assistance to help people use your product most effectively. This would be especially important for high ticket items and those requiring some specialized skills or knowledge (such as software packages, for example). Start here, and we’ll be back with more tips in a couple of days.