No results means you’re marketing in the wrong place.

I was talking with a friend last night about dating- she was complaining about having "no results" in her efforts to meet new, eligible men. (I know this is a sales and marketing blog, just bear with me for a minute)- anyway, as we were talking, I found myself giving an example straight from my own business. When I first began my business, I spent a considerable sum of money for a series of ads which were published in a local paper. They appeared week after week, and you know what happened? Nothing. Yep, you read that right. Nothing. After a time, it became clear that I was marketing in the wrong place-the readers of this publication were not seeking what I had to offer. Same goes for my friend- she was looking for long term relationships in places where she wasn’t likely to find them. So, in your business, and in your life- no results means you’re marketing in the wrong place!