What is Split Testing
Split testing (or A/B testing) is type of conversion testing where two variations of a website page are compared against each other for certain key metrics. The specific metrics depend on the purpose of the split testing, but usually the goal of split testing is to...
Website Design for Conversion
When an entrepreneur asks about website design for conversion, I know they are serious about their online presence, and about using every online asset they have to generate leads and sales. There are many people offering website design services, but not all of them...
5 Conversion Rate Optimization Tips to Improve Your Sales
If you have an online business, you’re likely interested in conversion rate optimization tips to improve your sales. If you sell products or services from your website, it makes sense to try and sell as many of these as you can; by optimizing your pages for...
How to Test a Low Traffic Site
How to Test a Low Traffic Site If you have an online business like most of my clients, your website is probably a key component of your marketing strategy. You may have invested in an attractive design, up-to-date technology, and might also be investing in generating...
When to Streamline What You Sell
As a business consultant, one of the areas I work with my clients around is the idea of streamlining what they sell. What this means is that periodically, perhaps twice a year, we review the six-month performance of everything they sell. In some cases, we review on a...Increase Your Revenue
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